A women's lifestyle gym in the Pacific Northwest needed a simplistic, recognizable logo design. Women attended this health club to workout, relax in a spa, participate in yoga and massage, or attend swimming exercises. I created over 20 designs in the initial brainstorming phase of my design process. After multiple revised iterations, I decided to pursue this lotus design. My goal was to tie together a feminine logo with an ocean/beach color palette to promote a feeling of calm. After completing the final logo, I developed some branding concept ideas shown here. This was a student project.
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