A women's lifestyle gym in the Pacific Northwest needed a simplistic, recognizable logo design. Women attended this health club to workout, relax in a spa, participate in yoga and massage, or attend swimming exercises. I created over 20 designs in the initial brainstorming phase of my design process. After multiple revised iterations, I decided to pursue this lotus design. My goal was to tie together a feminine logo with an ocean/beach color palette to promote a feeling of calm. After completing the final logo, I developed some branding concept ideas shown here. This was a student project.
![](https://cdn.myportfolio.com/434d8f90-608b-4a19-b611-1bb16d3ca39a/298ad99e-0be9-4cff-86fa-99ad8b952dc5_rw_1920.jpg?h=3edd15b55fd981e09716ad253f831a4a)
![](https://cdn.myportfolio.com/434d8f90-608b-4a19-b611-1bb16d3ca39a/15b3f798-c76a-43d4-9a33-0c17227ed735_rw_1920.jpg?h=7148961b11e106e60093b9d4920dd363)
![](https://cdn.myportfolio.com/434d8f90-608b-4a19-b611-1bb16d3ca39a/0c686c80-ea68-4905-9a94-fec3f06f68f8_rw_1920.jpg?h=be9b8eacdfcf32f0243ed94daed85500)
![](https://cdn.myportfolio.com/434d8f90-608b-4a19-b611-1bb16d3ca39a/689995e3-51e2-455f-ade2-f9f0ab87b308_rw_3840.jpg?h=6a4673c5c26b3ba19a78ad300bcb4952)
![](https://cdn.myportfolio.com/434d8f90-608b-4a19-b611-1bb16d3ca39a/2353c258-b06e-4c78-b433-a8004f86af57_rw_1920.jpg?h=e35053b2eaebaba58359fa486fdde74b)