A former logo client reached out asking if we could help her friend design a crafting business logo. Did you notice the lowercase f is also a fairy?
During the design process, we decided to make "fairy" feel welcoming, abstract, friendly, and not cartoony. After exploring different teals and purples, we decided on using a deep Byzantium as the primary branding color with a light, pale yellow. The final wordmark logo design captures creativity, friendliness, a fairy as a lowercase f, and craftiness.