Anne Daly, CEO of Daly Hospitality LLC, reached out requesting a classic, minimalist, and approachable logo design. Throughout the design process, we explored a variety of logo styles, but she was personally drawn to this minimalist monogram icon!
The final design showcases a letter "D" for Daly, an approachable and relaxed teal paired with a bright & sandy yellow (we explored many alternative color psychology color schemes), a circle resembling connection with a holistic sales approach, and a clean serif font for elegance.
![](https://cdn.myportfolio.com/434d8f90-608b-4a19-b611-1bb16d3ca39a/0c4468c7-c108-4f69-8024-69b67c63f2be_rw_1920.jpg?h=9f39f070673cee889572dd0e91056254)
![](https://cdn.myportfolio.com/434d8f90-608b-4a19-b611-1bb16d3ca39a/eab96778-ea2c-42a2-854f-83b98e91bb08_rw_1920.jpg?h=dc0eed7f677ca3a17f5ae54893a40d49)
![](https://cdn.myportfolio.com/434d8f90-608b-4a19-b611-1bb16d3ca39a/2cf14548-b78a-46d5-8609-26c0c9dbc016_rw_1920.jpg?h=60e5efbf6149f3c630cc9cd8dd30b6fd)
![](https://cdn.myportfolio.com/434d8f90-608b-4a19-b611-1bb16d3ca39a/2ff105eb-9ab9-4f2a-9d14-a1cfbf61099e_rw_1920.jpg?h=4de84c9c9f5bd97292e88510b978f96d)
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