Regina, owner of AplusR2, reached out requesting a unique, comfortable, and versatile logo / brand identity for her new luxury van rental business in GA.
AplusR2 believes in multi-functional comfort transportation that’s meant for Adventure, Relaxation, and Recreation (hence the A+R 2 concept). As the lines between work, travel, home, and family life continue to evolve, transportation has not kept up with those needs. APlusR2 exists to support these multi-functional needs with exceptional versatility and comfort.
AplusR2 believes in multi-functional comfort transportation that’s meant for Adventure, Relaxation, and Recreation (hence the A+R 2 concept). As the lines between work, travel, home, and family life continue to evolve, transportation has not kept up with those needs. APlusR2 exists to support these multi-functional needs with exceptional versatility and comfort.
Throughout the design process, we explored many variations and styles of wordmarks and combination marks. Regina gravitated towards different wave shapes, symbolizing movement, air, and the feeling of relaxation that ocean waves bring. The final design she settled on is seen below.
Accompanying her new logo design was a created +30 page brand guidelines document outlining typography, colors, application examples, photography, etc.
