Tori of Accelerant Fitness reached out requesting a sleek, modern, colorful, and unique full-service brand identity. She needed a little bit of a refresh for her company's brand.
Accelerant Fitness helps busy women become fit & functional with zero restrictions. The goal was to create a brand identity that can be adapted to serve everyone in the future!
Over the course of the design process, Tori gravitated towards an abstracted letter A with a simplified flame in its negative space. The final design showcases the letter A, a flame, use of negative space, colors of fire, burning calories, passion, and heat.
It was a blast working with Tori - a former D1 collegiate swim teammate of Erica's for the University of Idaho.