Alex of Bob Cleaning Company reached out requesting 2 logo designs. The task was to create 2 logos that were recognizable & similar to his other existing cleaning business' logo. Throughout the design process, he gravitated towards the modern, minimalistic design of a swimmer and stack of pancakes.
To make each logo recognizable as a business of Alex's, we decided on keeping many traits of his already existing business: staying with a black and white theme, utilizing the diamond outline outside of the icons, and using a nearly identical font (that still needed manual vector adjustments!).
Fun fact: we were both swimmers in the same local region when club swimming year-round!